This project is a platform for local live bands to showcase their skills through a competition that determines the best live performing band of the season. This initiative is not only meant to provide an opportunity for the musicians but also to give the target audience, who increasingly feel marginalized, quality music entertainment as well as social and market positioning for the stakeholders and partners. The NTN successfully launched & piloted the project during the year (2011) and received great reviews by both the media and audience members.
1. Project Objective
The project aims at documenting, promoting and safeguarding local ‘live music’ heritage and to facilitate the skills and knowledge development of the artists and the target audience;
This project further aims at providing a platform for local bands and artists to celebrate, promote and market the culture and the unique expression of ‘live music’; it promotes the blend of traditional vocalisation and mastery of musical instrumentation. The local bands find the music environment challenging and increasingly inaccessible in the face of modern and the back-track performances currently being ‘popularise’;
This event will give a rare opportunity for bands to showcase their music; to share common space and network with fellow musicians; to compete and celebrate the power of ‘live music’ performance; the project will also create space for social and market positioning of the potential stakeholders and partners; this would also enable ‘live music’ to regain its rightful place – the radio and television air-time as well as other public spaces; the project will also create an opportunity for the artists to earn some income; the project will further provide an opportunity to young, up-coming groups as one group will be ‘featured’ at each event, giving a marketing opportunity to such a group. Such a group will not be remunerated, but presented with an opportunity to use the platform for promotion.
2. Project Time Frame and Duration
The project piloted over a three year period (2011 and thus continued from 2013 and beyond. However, we would like to see its life cycle extended beyond that, eventually the project assuming its own identity.
3. Target Group
The Primary Targets are the participating bands and the secondary targets are the audience aged 25 years and older.